- print advertising print advertising ➔ advertising
* * *print advertising UK US noun [U]► MARKETING advertising in newspapers or magazines, rather than on television, radio, or the internet: »
While print advertising revenue is down, online advertising revenue is soaring.
Financial and business terms. 2012.
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Insert (print advertising) — In advertising, an insert is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non subscription local newspapers and other publications. Sundays typically bring numerous… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Advertising postcard — An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in… … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
print run — / prɪnt rʌn/ noun the number of copies of a publication or piece of advertising material which are printed ● The company has ordered a print run of 100,000 for their new catalogue … Marketing dictionary in english
print farming — / prɪnt ˌfɑ:mɪŋ/ noun organising the printing by outside printers of printed material required by an organisation, such as advertising leaflets, catalogues, letterheads, etc … Marketing dictionary in english
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising Age — Infobox Magazine title = Advertising Age image size = 213px image caption = Advertising Age August 13, 2007 company = Crain Communications Inc. paid circulation = unpaid circulation = total circulation = circulation year = frequency = Weekly… … Wikipedia